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1.
DESIGN
PLAYBOOK
The design playbook is created to guide the process from concept to color, color to artwork, and artwork to designs because of the need for a clear visual framework. The design result enhances discipline and streamlines the design development process.

































2.
COLORWAY
ROADMAP
The colorway roadmap is created as a blueprint specifically for tie designs because of the need for a clear guide to multiple colorways. The design result uses established foundation and accent colors to ensure cohesive and versatile creations.
RESULTS
OF
THE
3
INNOVATIONS

Clarity in design vision.
Creativity and flow of ideas.
Design efficiency.











3.
DESIGN
STORYBOARD
Storyboard templates are developed to layout design and product assets because of the need for optimal storytelling and showcasing seasonal newness. The design result maximizes brand excitement, presence, and team collaboration.






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